Manchester United has successfully launched its new ecommerce platform on schedule after selecting SCAYLE to provide best-in-class customer experiences to its global fan base earlier this year.
United and SCAYLE will now build on the launch to develop further innovations for fans as part of their ongoing partnership.
The new direct-to-consumer platform based on, and powered by, the SCAYLE commerce engine provides an enriched shopping experience with greater speed, reliability and personalisation for United fans buying official club products and services online.
SCAYLE was chosen by Manchester United because of its unmatched capability to support millions of visitors to the club’s ecommerce site with smooth, secure transactions, even at peak times. With technology to support multiple languages and currencies, the new platform is providing a truly localised experience for Manchester United fans worldwide.
Backed by SCAYLE’s cutting-edge enterprise infrastructure, the platform allows for advanced features such as “make your shirt” and “shop by player” customisation, super-fast load times, and a mobile-first experience for every fan in every region.
The new platform has been successfully delivered on schedule in seven months after SCAYLE was selected by Manchester United following a competitive process. Both teams will continue to work closely together to ensure innovation-driven experiences, focusing on the needs of fans and long-term digital growth for the club.
James Holroyd, Manchester United’s chief commercial development officer, said: “Our new ecommerce platform is a game changer in terms of the quality and reliability of service we can offer fans. We are excited to be working with SCAYLE to set new standards in digital commerce and respond to the growing demand for our products from all corners of the globe.
“This milestone is an important moment in our partnership and the wider digital transformation of Manchester United as we futureproof the club for a new era of digital engagement with fans.”
Tobias Ring, managing director commercials, added: “We are incredibly proud to have been chosen by Manchester United to transform the digital shopping experience of the club’s huge global fan base. The unmatched flexibility of our technology means that the platform will stay ahead of the ecommerce curve and keep pace with the evolving needs of fans and the club.
“The partnership will give Manchester United greater control of its own ecommerce platform underpinned by the security of our best-in-class digital infrastructure.”
