Manchester United are advertising for a new Head of Social Media “to lead one of the world’s largest branded portfolios”.
The role is currently held by John Whittam, who took over from Nick Coppack and has been in post since March 2018.
The club is seeking someone with “significant social media experience, ideally across big brands and businesses” and adds “this is a unique opportunity for an analytical, organised and creative individual to lead one of the world’s largest branded social media portfolios”.
The ad goes on: “We want someone obsessed with the social media industry, and the place of social in the fan engagement funnel. Strong experience of analytics tools and platforms is a must, and you must be able to turn data into insight for making better decisions.
“This is someone who can turn data into insights, using our social listening tools and data from native analytics platforms. Social media is in an exciting phase in that we’re immersed with data, and we want this individual to lead the way in sharing and evangelising a data-driven approach across the business.”
United recently announced that they have 1.1 billion fans worldwide. Their media and communications department is headed by Charlie Brooks, the Director of Communications; Head of Internal Communications Rachel Fraser; and Head of Corporate and Commercial Communications Andrew Ward, with Neil Ashton and Jon Tibbs as prominent advisers.
