Manchester-based lead generation technology company ROI Media has created a new fintech division to provide a platform for future growth.
The fintech division, which has been created to distinguish between its fintech specialism and the original business, will be rebranded to Firstborn Group. It follows a string of acquisitions made by the company in the financial sector over the past two years which includes Danish fintech Firstborn Capital, in March last year.
Alongside the acquisitions, the company said it has strengthened its fintech side of the business with key appointments within the management team.
Robin Kaneteg, co-founder and CEO said: “Creating a distinct fintech division which differentiates Firstborn Group from ROI Media clearly marks our ambition within the financial services sector.
“Adopting the name was a natural decision as we acquired Firstborn Capital last year including the Firstborn proprietary platform. The platform is core to our business model as it enables us to leverage the other acquisitions within the financial sector.”
He continued: “Our focus is to further develop the platform and integrate it across our business. This allows us to expand the effective lead-generation business to also include data collection and re-targeting – fundamentally changing the business model, focusing on recurring revenues.”
