Sport Social Podcast Network has partnered with French creative sports company, Freakkick.
The deal is intended to support a move into the French market.
The Manchester firm will work with Freakick to support French rights holders and sports companies seeking to move into podcasting. The sector is currently booming in France, with 20m+ listening to podcasts every month, with over a quarter of these being sports-based content.
“The French podcast market is really exciting at the moment – we’re seeing incredible levels of growth and plenty of opportunity for creators and rights holders alike,” said Ruth Fitzsimons, Head of International at Sport Social Podcast Network.
“Sports podcasting in particular is growing rapidly, and these are shows with a clear, dedicated fanbase of passionate listeners. That’s a powerful audience for brands and rights holders to tap into and engage with, and they are doing so more and more. Together with Freakkick, we’ll be able to delve into this market and expand our reach, supporting another fast-growing international sports podcasting space.”
Freakkick works with French athletes, including fencer, Marie-Florence Candassamy; boxer, Johanna Wonyou and 800m Olympian, Léna Kandissounon.
“In the context of the Paris Olympics and Paralympics, now is the perfect time for creators and rights holders to develop their sports show. We are especially happy to partner with Sport Social – a team of true professionals – to amplify the voices of sport in France and help them connect with new audiences,” added Firmin Sylla, Sports Marketing Director at Freakkick.
Sport Social has already established operations in central Europe, with 3 Germany language podcasts – Spotfight Wrestling Podcast, Sidelines and Gästekurve.
