Invasion, a company specialised in providing unforgettable travel and experiences to the younger generation, has announced today that is has completed a major rebrand.
The company has changed its name to Intravelr, where the “In” is the merging of Invasion and Intrax – the US company which acquired itin 2021 – and “Travelr” reflects its core mission to create life changing cultural exchange opportunities around the globe.
Salford-HQd Invasion was initially founded in Leeds in 2008 by present CEO Nick Steiert after his graduation from Leeds University. The company initially organised trips around the UK, moving into international markets in 2010 when it took 50 students from around the UK to Amsterdam. It has seen exponential growth in the past decade.
Following the COVID pandemic and the recent US expansion, Invasion went through major challenges and changes and is now ready to take the next big step to inspire the new young generation.
Steiert said: “As a resilient travel company coming through the pandemic, a new dawn was upon us after our acquisition by Intrax. As a brand, we needed to change the Invasion brand name to fully encompass our core values of community, culture, fun, and volunteer opportunities.”
The company has released a new logo and website redesign as part of the rebrand, aligning with its growing business model. The brand’s colour red has been replaced with a vibrant light blue, representing the Earth, nature and water which are primal elements in the company’s programs.
