A new company has launched at MediaCityUK, aiming to transform how PR agencies use insights from digital content, conversation and search.
Sensu’s founder, Steve Leigh, says it will blend traditional research, digital measurement tools and its own proprietary software.
“Everything we do and say in our digital world produces data, providing incredibly valuable insight to help guide better decision-making and track the impact of events, issues and communications,” he explained.
“We bring this data to life, using innovative tools alongside traditional research to create the compelling stories and strategic insights businesses need to make better informed decisions.
“We’ve spent over a decade honing and perfecting our audience insight and reputation management tools, and felt that now is the right time to be launching our own standalone insight services.”
Leigh, a Director at PR Agency One has held senior positions at Citypress and Weber Shandwick North and is targeting a £2m turnover within the next 3 years.
He said that the company worked with marketing and PR professionals, senior leadership teams and specialists in HR, sales and risk management.
Its clients already include the World Economic Forum, Royal Society of Chemistry, Energy Saving Trust and Decathlon.
