Footwear brand, Koi, is running a nationwide campaign to promote its range of vegan shoes.
The company is taking over 300 billboards around the country, with an emphasis on its Manchester home, Birmingham and London.
“Launching our first billboard campaign is something we have been planning for a while and finally seeing them up and live is an incredibly proud moment,” said Finn Christo, Group Head of E-Commerce and Marketing at Koi.
“We have picked key locations in cities across the country, where our demographic is most active and brand awareness will be most heightened. We look forward to seeing the results.”
The campaign is set to run for a minimum of 6 months, with artwork updating regularly.
