Manchester-based financial services advisor OpenMoney has appointed creative and media agency Jaywing as its lead agency partner.
Following a competitive pitch process, facilitated via The GO! Network, Jaywing will work to transform OpenMoney’s strategy through content and media activation to support its key goals to spearhead growth in 2022.
The agency will curate a channel strategy and content framework to reach and engage with audiences to support the brand. OpenMoney and Jaywing will kick off the first phase of work immediately, with an initial focus on strategy before moving into activation.
Megan Rowley, Brand and Communications Manager at OpenMoney said, “The scope was wide, and so we were open to different agency structures and ideas on what to keep in-house and what to outsource. Jaywing really took time to understand the company and its challenges and went beyond what was in the RFP to guide us on what it was we needed. They also have exceptional Financial Services experience.”
Maria Vardy, Managing Director at Jaywing, added: “We are delighted to have been appointed by OpenMoney which has exciting growth plans and a dynamic team who have been open to the brief being challenged. The introduction to OpenMoney through The GO! Network process has paved the way for a successful and dynamic partnership that will lead to both short and long-term success for OpenMoney.”
Jaywing, which has offices in Sheffield, Leeds and Sydney, works with a number of clients including first direct, Castrol, ASDA, PepsiCo, Sky, Center Parcs and Dominos.
