Manchester City has signed its first eSports sponsorship deal, with Turtle Beach becoming its official esports and gaming headset partner.
The news comes as its team prepares for the FIFA eWorld Cup.
The Turtle Beach range will be worn by all of its players during the competition, which takes place at the O2 Arena in London later this month.
“We are very excited to form this partnership with Turtle Beach as the Club expands its esports strategy. Both Marcus and Kai are at the top of their game and watching them compete throughout the season has been great, culminating in their qualification to the FIFA eWorld Cup,” said Damian Willoughby, senior vice president of partnerships at Manchester City.
“We are looking forward to working with Turtle Beach, and their high-quality equipment, to enhance gaming experiences for our players.”
Marcus and Kai are Marcus ‘Marcuzo’ Jorgensen and Kai ‘Deto’ Wollin, the current PS4 world champion, who signed last season.
“No matter what the game, competitive play is about total immersion, and this is what the Manchester City players can expect from our Elite Pro series,” added Juergen Stark, CEO of Turtle Beach Corporation.
“Manchester City is a truly global brand and while their esports endeavours are just beginning, we’re thrilled to be able to embark on the journey with them and to help them achieve even more success both on the virtual pitch and off.”
