Greater Manchester Youth Network is hoping that John Lewis’ 2022 Christmas ad will lead to more businesses getting in touch to support its work in the region.
The hotly anticipated seasonal ad last year featured a foster-dad-to-be learning to skateboard in the hope of connecting with his soon-to-arrive foster daughter.
Over the past 12 months, charity GMYN has directly supported more than 160 people with experience of the care system in Greater Manchester. GMYN’s vision is that Young People Can and the charity focuses on supporting young people aged 13 to 25 including those with experience of the care system, young people with special educational needs and disabilities, and unaccompanied asylum seeker children/new arrivals.
As part of the campaign, the charity has released a new promo video where viewers can learn more about its work, and is hopeful that John Lewis’ highlighting of the care system will cause increased interest from businesses and individuals.
