Manchester Camerata has become Classic FM’s first partner orchestra from the Greater Manchester area.
The pioneering chamber orchestra hosts the UK’s first National Centre of Excellence for Music and Dementia and Classic FM will promote this award-winning work.
The radio station will also become the principal media partner of the Camerata’s Music Champions recruitment campaign, which will see them work to engage and train members of the public and care professions in the art of music therapy.
“The team at Manchester Camerata echo our vision and enthusiasm to make classical music accessible and relevant to everyone, regardless of age or background, so this is a very exciting new partnership,’ said Philip Noyce, Classic FM’s Managing Editor.
“From their captivating live concerts to their impactful community-based work, Manchester Camerata is blazing a trail in classical music and we are thrilled to welcome them as one of Classic FM’s official partners.”
Bob Riley, CEO of Manchester Camerata, added:
“Classic FM has been synonymous with the UK orchestral landscape for over 30 years. We are constantly striving to create positive change within the industry and push beyond the traditional expectations of an orchestra – so to have Classic FM’s support with us on this journey is just magic.”
