BGN has won a 3-way pitch to handle the next stage in Mark Hill’s brand evolution.
The Manchester agency will focus on re-designing the firm’s packaging as well as introducing a variety of new lines.
Aiming to target Generation Z and the Millennial market, Mark Hill hope the partnership will double their sales by 2020.
“BGN immediately demonstrated a deep understanding of our brand, the strategy and the target demographic that gives us confidence that they are the perfect agency to deliver our mission and disrupt the market,” stated Mark Hill marketing manager, Gemma Dickens.
BGN operations director and co-founder Antonio Giansante added:
“We are really excited about working with an established consumer brand like Mark Hill and really taking them onto the next level. They have exciting plans ahead and we want to build upon the great work they have been doing over recent years and firmly establish them in the electrical and haircare markets.”
