Digital marketing agency Brainlabs has announced it has been appointed by Specsavers to work on its User Experience (UX) and Conversion Rate Optimisation (CRO) account.
The agency, founded in 2012 with offices across Singapore, the US and in London and Manchester, secured the contract following a competitive pitch against three other agencies.
The agency’s Manchester team will work with the optical retail chain on bolstering its CRO and UX in a bid to help build a website optimisation strategy.
Brainlabs currently has a CRO client list including Sports Direct, Papa John’s, Hotel Chocolat and Wolf & Badger.
Mark Leach, Managing Director of Brainlabs Manchester, said: “We are excited about crafting a bespoke conversion strategy for Specsavers, and at the same time help them to elevate their plans to deliver incredible returns from future CRO activities. Specsavers were looking to accelerate their efforts in CRO to do more and deliver more consistent results. We put together a consultant-led proposal which will help increase the cadence and quality of their website optimisation, and align with wider business objectives.”
Steph Le Provost, CRO & UX Manager, Specsavers, added: “Our partnership kickstarts a system reboot in how we conduct and measure the success of our CRO and UX optimisation plans (we’re optimising our optimisation efforts!). Brainlabs will be instrumental in up-skilling the team to achieve our ambition to in-house. We look to a future of, a robust testing plan, fostering experimentation culture within the business and a best-in-class team.”
