Scottish online butcher and fine foods specialist, Donald Russell, has named Republic of Media as its new media planning and buying agency, following a 3-way competitive pitch.
“Republic of Media really impressed us with their engaging and comprehensive approach to the brief, their desire to deliver holistic media solutions that put the customer at the heart of our strategy, and the genuine enthusiasm of the account team in supporting us to achieve our ambitions,” said Linzi Clingan, Interim Marketing Director.
According to Nielsen, Donald Russell spent almost £2m on all media in the last 12 months.
“We’re delighted to be working with Donald Russell at an exciting time for direct-to-consumer food businesses,” added Simon Crunden, Managing Director of Republic of Media.
“There will always be demand for the finest Scottish meat and fish from discerning customers, our job is to ensure they know about Donald Russell,
Republic of Media has offices in Manchester and Edinburgh.
