CTI Digital has announced launch of the new Chester Zoo website.
This has been a pivotal project in expanding the renowned conservation entity’s online presence and moving forward with its digital transformation ambitions. The new site is the latest in a series of partnership activities with Chester Zoo that leverages CTI Digital’s expertise in UX and Umbraco Headless web builds.
Chester Zoo is the UK’s favourite zoo as well as an international conservation charity, that prides itself on its global conservation work and impact on education, welcoming more than 2m visitors every year, and working with 130,000 school children. Chester Zoo’s new rebrand, through How&How, is showcased using CTI Digital’s expertise in UX and integrated web builds. The website aims to modernise, engage, educate and delight visitors with a seamless digital experience.
“Our new website lets us bring together everything that Chester Zoo stands for, from our world-leading zoo to our international conservation, education and science work,” said Katharine Mainprize, director of marketing at Chester Zoo. “This change will showcase our expertise and unique visitor experiences as a collective force for nature.”
The project is a cornerstone of a strategic partnership between Chester Zoo and CTI Digital that emphasises modernisation and enhanced user engagement. Built on a foundation of user discovery and journey mapping, this project focused on reducing digital silos and maximising online presence for easy discoverability.
Catrin Webb, account director at CTI Digital, said, “We’re delighted to be able to work with Chester Zoo on this pivotal part of their transformation journey, to showcase their work as a leading conservation charity. Our partnership represents a commitment in their efforts to improve their visitor and digital experiences at every step of the way.”
The headless Umbraco build embeds cutting-edge development and best-practice SEO from the outset while showcasing Chester Zoo’s rebrand.
