Manchester’s Shoot the Moon has worked with kitchen appliance brand Stoves on a campaign to launch its 2018 range of cookers.
The agency has developed a campaign across a range of on and offline channels, with activity to support retailers and digital POS to seed the “unique” features of the appliances.
Feature-rich content was created for the digital roll-out, including video and still photography from award-winning food photographer Darren Hickson.
Trade advertising is rolling out in both print and digital with consumer advertising following for the peak season through to Christmas.
“The new Stoves Sterling and Richmond collections offer both contemporary and traditional options, ” said Jane Rylands, head of marketing communications at Stoves.
“The new website reflects this choice for consumers, with features allowing the user to navigate and select confidently from the range. We are really pleased with where the campaign will take us and have already seen positive metrics across digital engagement.”
