Hendrix Rose PR, a Manchester-based PR agency, has been appointed by Dotlines to handle its European launch, initially focused on the UK.
The Singapore-based technology brand is already well-established across the Asian market. According to its website it has over the last 20 years, established itself across Asia as a provider of lifestyle solutions. It added: “The next stage in our journey is to widen the impact we can make, by moving into a new market such as Europe, with a focus on the UK.” from its Singapore global HQ.
Dotlines’ range of technology solutions span business management, security and connectivity, which the agency will help introduce to UK telecommunication network providers, businesses and consumers.
Through strategic PR campaigns and targeted media outreach, Hendrix Rose will oversee the launch and ongoing PR strategy for Dotlines’ UK portfolio, which include key brands such as Audra Security, Carnival Internet and Catena.
A core part of Hendrix Rose PR’s approach will be building brand recognition and trust, and driving engagement through national, regional, and trade media placements. The agency will also focus on positioning Dotlines CEO Jaki Chowdhury as an authoritative voice in the UK tech sector, as well as the wider senior management team.
Olly Sedden, director of product, commercial and marketing at Dotlines UK and a former head of product at Manchester-based TalkTalk, said: “After our successes in South and Southeast Asia, the UK launch is an important step for the company. We needed a PR partner who understood our industry, could fit in well with our data-driven approach and had the experience to help us launch with a bang. With Hendrix Rose PR’s expertise, we are confident that our brand will gain strong recognition, and our technology will help to simplify the lives and operations of UK businesses and consumers, unlocking new levels of efficiency, security, and connectivity, while leaving a lasting positive impact.”
Hendrix Rose PR provides tailored PR services to businesses looking to make a meaningful impact. Gemma Eccleston, managing director at Hendrix Rose, said: “Dotlines’ entry into the UK market presents an exciting opportunity to showcase their fresh approach to telecoms and business technology. We’re looking forward to setting them apart as an industry innovator and building a strong presence for its brands.”
