Down At The Social has been appointed by ski chalet provider More Mountain.
The Manchester agency has been brought in, to raise awareness of the brand amongst skiers and snowboarders. This will be though national travel press and broadsheets. They will also target new customers as skiing and snowboarding become more accessible.
“We love working with travel and destination clients and a business like More Mountain is very much a dream client for us,” said Daisy Whitehouse, MD of Down at the Social.
Based in Morzine, More Mountain’s owners moved to the Alps from Manchester in 2006 and now run 37 properties on the French-Swiss border.
“It was important to us that the PR and marketing company that we chose to represent us had the same values and drive,” explained Sam Dredge of More Mountain.
“We wanted to work with someone from our home town, who could deliver a straight talking campaign to a robust black book of travel media contacts. Down at the Social has worked for some brilliant leisure and tourism brands over the last few years and it was obvious that they were the right agency for us from the first time we spoke.”
The decision to partner with the agency comes ahead of the 2019/20 winter season when they plan to open more chalets.