BGN, the Manchester-based brand-led design and digital agency, has delivered a brand evolution project for Amzigo – a company that aims to simplify the complexities of selling on Amazon.
BGN has also developed and launched a new website, which is now live.
Amzigo was founded by tech entrepreneur James Simcock in 2024. His ambition is to help make Amazon store management easy and affordable for everyone and to give sellers everything they need to succeed on the platform, no matter where they are in the world.
Following a simple subscription model, users can benefit from all of Amzigo’s core features which include: an automated review centre to ensure consistent and compliant review requests, and to boost product visibility and trust; a detailed dashboard that provides real-time, centralised performance metrics helping to simplify decision-making; a product analysis tool delivering insights on sales data and conversion rates and enabling smarter, data-driven decisions; a marketplace management feature that centralises control, making it easy to manage sales and inventory across regions; and a mail response centre that automates routine responses and centralises communication, in turn improving efficiency and customer satisfaction.
The key aims of BGN’s brief were to increase subscribers and to showcase how Amzigo adds commercial value. The agency used Amzigo’s existing logo and its primary master brand colour, purple, as a foundation. It then elevated those elements by developing a suite of animated gradients and a choice of light or dark mode.
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The use of Z-depth and dimension directly references the idea of bringing clarity to selling on Amazon. Whilst the new, bespoke UI cards, which highlight the key features of the software in a clear and intuitive way, are brought to the foreground – again building on the important concept of depth.
Simcock said: “My experience as an Amazon seller revealed the challenges faced by small sellers, especially around the complexities in managing Amazon Seller Central; the high fees charged by existing platforms, which often exclude small sellers; and the limited access to affordable tools for managing reviews, inventory and campaigns. These frustrations motivated me to create Amzigo – a solution that has been designed to simplify and empower everyone to thrive in a competitive marketplace.
He went on: “Whilst I knew the technology and product was right, I was conscious that I needed to partner with an agency which understood our ambitions and could create a brand and website that stood together, were engaging and a true reflection of us. BGN has met that challenge head on with many of their design elements seamlessly transitioning into the application build itself.”
David Newton – creative director of BGN – added: “Amzigo is set to become a game changer for Amazon sellers right across the world. It’s been a fantastic project to work on and I am confident the design synergy and new website will help to ensure a consistent and professional user experience across the brand.”
