Total Fitness has appointed PR Agency One in a bid to strengthen its position as the North’s leading mid-market health club.
Following a successful turnouaround led by new CEO Sophie Lawler, the chain has tasked the Manchester PR agency with implementing a communications strategy to boost its presence across all consumer and leisure trade platforms.
The agency will look to build brand awareness and membership base among target demographics and will also look to increase customer acquisition through a link building strategy.
James Crawford, managing director at PR Agency One, said: “Total Fitness has turned to us for our sport, health and leisure expertise and joins – most notably – Decathlon on our roster. We have a unique mix of corporate reputation experience and consumer PR savvy that means we’re perfectly placed to support the gym chain on its journey.”
