MAG has been working on a collaborative campaign to promote the Paris Olympics.
Launched yesterday as a 100-day countdown, it ran across multiple formats, including the main event – a swimming pool installed in Covent Garden featuring synchronised swimmers. This was attended by Team GB athletes.
“I couldn’t be happier with our collaborative effort to make this London-first showcase installation, and upcoming Paris Olympics shine,” stated Steven Crawley, Account Director at Media Agency Group.
“The level of detail and strategic planning that went into this campaign is a testament to our team’s dedication and expertise. I have no doubt that our contributions will help elevate the excitement surrounding the games and provide an unforgettable build up.”
One of the aims of the advertising was to showcase sponsorship packages available for the games.
