Move over, Frosties – there’s another iconic tiger prowling onto TV screens, and this one’s selling sheds, not cereal.
Manchester-based agency Vega has teamed up with Tiger Sheds to bring back their beloved brand ambassador, Eric the Tiger, for his fourth consecutive year on TV. The campaign, Find Your Perfect Space, has been a roaring success since its 2022 debut, and the latest burst kicks off this March across Sky TV and Digital.
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Sam Jenkinson, Head of Marketing at Woodland Group commented “We’re thrilled to kick off our fourth year of TV campaigns for Tiger, continuing to grow our brand with the much-loved Find Your Perfect Space creative, once again fronted by our fantastic brand ambassador. Eric has really proven to be an effective fluent device that resonates with our target audience and will help to drive both in-season and long-term sales once again.
“A big thank you to the hard work of our amazing Woodlands team alongside our fantastic partners Vega Comms, Chief Productions and Flipbook Studio – and of course Sky Media UK for helping us to create another successful campaign.”
Following their last burst in June 2024, Tiger Sheds has seen a 291% increase in prompted awareness over just two years, compared to levels prior to their TV launch in 2022.
Becs O’Malley, Vega Managing Partner added “We’re delighted to be working with Woodland Group in continuing their journey as category leader. It was a leap of faith when they started back in 2022 as they were the first within the space to advertise on TV. It has proven to be a key channel for them to grow brand awareness and consideration to increase market share in what has been a really challenging economic climate over the last few years.”
