Manchester agency CandidSky has been appointed by Buddy Loans to lead a cross-channel marketing campaign.
The campaign is designed to unite paid media, content, organic search, design and user-led conversion rate optimisation to support the company’s growth plans.
Guarantor loans are growing in popularity, marked by an 160% increase in search interest since 2014. This loan form enables a family member, friend or work colleague to act as a guarantor for up to £7,500, enabling lower interest rates compared to payday loans with flexible payback terms.
Cheadle-based Buddy Loans are regulated and authorised by the Financial Conduct Authority.
Simon Fryer, director at CandidSky, said: “Our cross-channel campaign for Buddy Loans will begin with in-depth research and analysis to develop a customer-centric strategy based on proven data and insights. We’re excited to start working with Nick and his team to help drive them towards ambitious acquisition targets.”
Nick Zapolski, co-founder and director at Buddy Loans, added: “We recognise that our customers have various touch points whilst they’re researching the guarantor loan market which is why the cross-channel marketing campaign was a logical decision for us. By joining with CandidSky we will benefit from experts in each digital marketing field, and look forward to seeing tangible results.”
