TBWA\MCR has created the new summer campaign for Chessington World of Adventures Resort.
Running on television, radio and through social, the new advert has been designed to showcase the attraction as a day-trip, or an overnight stay.
“Chessington has such a unique offering, with its wild animals and wilder attractions. The concept of matching the sounds of both highlights this perfectly, and we were pleased we could help really bring this extraordinary theme park to life,” explained Gary Fawcett, Executive Creative Director of TBWA\MCR.
It was produced by Gary Hulme and Olivia Downing, with MTP Productions’ Guy Patterson directing.
“We were keen to create a campaign that showcased everything there is to do at Chessington in a bold and confident way,” added Joanna Teasdale, Marketing Director at Chessington World of Adventures Resort.
“It was great to work alongside TBWA\MCR, who were really committed to communicating the breadth of activities and wild adventure that awaits our guests.”
The Media agency was Mediacom.
