Manchester agencies Embryo and BGN have partnered together to provide specialist branding, packaging and digital marketing campaigns for UK pet food manufacturer Burgess Pet Care.
North Yorkshire-based Burgess Pet Care was looking for a digital marketing agency to deliver its first SEO and PPC campaigns, alongside content, social media and digital PR services.
Joshua Duggan, digital marketing manager at Burgess Pet Care, said: “We chose to work with Embryo because we were really impressed by their industry knowledge and helpful advice.
“They provide an excellence service in all of the digital marketing projects we are currently running including PPC, SEO and PR. We always feel like we can pick up the phone at any time and get a quick and helpful answer to any of our queries.”
BGN has helped to relaunch the company’s sensitive dog food range, alongside providing brand strategy, brand identity, packaging designs and creatives for the campaigns, which Embryo will then deliver.
Antonio Giansante, Managing Director at BGN, said: “I am always beating the drum for specialist agencies coming together, to collaborate and compete against larger ‘integrated’ agencies.
“I’m delighted that the team at Burgess have seen the value in working this way. It’s great working with a trusted agency like Embryo and we have full confidence that they can amplify the brand and campaign creative that we will be working on for Burgess in the coming months.”
