Events company Make Events has hired its first managing director.
Nick Burrows, a former marketing director at TRO and founder of The Crimson Collective, will be responsible for the operational running of the agency.
Since the start of the pandemic, Wilmslow-based Make Events has seen demand for its virtual events grow, developed a content studio offering and created new revenue streams including a bespoke gift box solution. It also rebranded its sister company, HM Events, to private parties.
Holly Moore, founder and CEO, said: “At the start of 2020 it was my goal to make enough profit to be able to employ a managing director for Make Events. When sat at home contemplating how I would get us through COVID-19 there had to be something at the end to motivate me and that was to carry on and find an MD. A brave move and financial investment at this time.
“We decided to search beyond the events industry, and this is becoming clear that was exactly what we needed. We have started to shape the business to create the ultimate experience live, virtually and tangibly and develop into a marketing and experience agency.”
Burrows added: “The agency has great clients, great people and a great set of products and services backed up by a positive culture. The future is what we make it, and Make Events are positioned to support organisations recover in 2021 and beyond.”
