PR, social, content and activation agency Hatch has unveiled a major restructure, including board level promotions and the addition of a new senior leadership team.
The restructure, which forms part of the Leeds agency’s wider strategic growth plans, sees founder Jason Madeley and directors James Hickman and Matt Peden taking the equal roles of managing partners. They will focus on delivering the growth and acquisition strategy for the agency.
Victoria Tidmarsh, formerly head of digital PR, has been promoted to the board in a newly created operations director role, where she joins existing board member Helen Simpson, who takes up the role of performance development director. Simpson will lead in the development of Hatch’s team, brand and offer, while Tidmarsh’s role will centre around the agency’s operational needs.
Head of social Brett Cullen, account directors Lucie Szalma and Alex Halls and head of events Nick Lee-Rogers complement the refocused board in a newly created senior leadership team, designed to offer greater autonomy and focus on the agency’s core offerings.
Commenting on the growth plan, Jason Madeley said: “We believe that the traditional agency structure is inherently flawed. Over the past two years myself, James and Matt have undertaken a project to truly get under the skin of how our agency functions and to identify what we need to do to enable Hatch to flourish further and our colleagues to be empowered.”
Hickman added; “Perversely the pandemic allowed us time to really delve into the business and look at Hatch from a holistic point of view. We expanded our offer bringing in a dedicated content creation team and a wholly owned experiential offer, as well as growing our digital PR and social teams.”
Peden said: “We are forecast to kick off 2023 with a bang. We believe this restructure is setting us up for further growth by empowering the incredibly talented team to deliver standout quality for our clients and take Hatch into its next stage in its evolution.”
Founded in 2008, Hatch has offices in Leeds and London, and works with brands across FMCG, sport, food and drink. 2022 is set to be the agency’s biggest year to
date, with billings up 23 per cent following the delivery of campaigns for the likes of
Nationwide Building Society, the Rugby League World Cup 2021 and Hisense.
