Propaganda Brand Consultancy has delivered an ambitious rebrand and repositioning for Reward Funding, a leader in the alternative finance industry.
Through its comprehensive Brand Discovery consultative process, Propaganda identified the opportunities for Reward Funding to develop its unique proposition – high performance funding.
Now expanding its product offering, Reward Funding’s new solutions will help ensure every client has the ability to achieve growth and success.
The refreshed brand positions the business as the driving force of the industry – empowering clients to achieve goals, combat challenges and tackle unique circumstances. Through the revitalised brand identity and messaging, Propaganda’s rebrand highlights Reward Funding’s unique edge over competitors, enabling businesses to simply “Get. It. Done.”
Including a dynamic new logo, visual identity, website and mission statement, the brand refresh encapsulates the company’s unwavering commitment to empowering businesses through unique, fast and flexible funding solutions.
Nick Smith, group managing director of Reward Funding said: “We are thrilled with this new direction from Propaganda. The revitalised brand is much more than just a visual update, it reflects who we are as a business and our ambition for the future.
“We have always been at the forefront of the lending market; we basically wrote the book on alternative finance, but this really takes us to the next level. It also reinforces our commitment to leading the industry. Propaganda has helped us clearly articulate our singular offering and message. We are not just a participant in the industry, we are the driving force.”
Craig Harrold, managing director of Propaganda, added: “It has been fantastic to work with the Reward team to set the strategic direction for the business. In an industry that’s not always known to be decisive and dependable, we saw an opportunity to help Reward stand out from the crowd.
“This rebrand effectively communicates their unique offering alongside their decades of banking expertise, whilst positioning them to set the standard for the industry. We’re looking forward to seeing Reward continue to thrive and grow.”
