St Helena Tourism has been captivating audiences with a national media campaign coinciding with the release of the highly anticipated Napoleon film.
The campaign, in partnership with Media Agency Group (MAG), aims to spotlight the island’s rich historical significance as the final abode of Napoleon Bonaparte.
As cinemas nationwide showcase the epic portrayal of Napoleon’s life and legacy – the Ridley Scott film has taken almost $200m globally so far, justifying Apple’s surprise decision to give it a big screen run before it lands on Apple TV+ – St Helena Tourism strategically seized the moment to draw attention to the island’s pivotal role in history. The film serves as a poignant reminder that it was on the remote shores of St Helena where the legendary French emperor spent his last days in exile and ultimately drew his final breath.
“We are thrilled to launch this campaign in alignment with the release of the Napoleon film,” said Emma Weaver, spokesperson for St Helena Tourism. “Helena holds a unique place in history as the poignant backdrop to Napoleon’s exile. Our aim is to invite audiences to explore the island’s captivating heritage, stunning landscapes, and warm hospitality, providing a deeper understanding of its historical significance.”
The campaign will run on the big screen before the Napoleon feature alongside digital screens strategically placed in cinemas. Enticing moviegoers to discover the allure of St. Helena through immersive visuals and an engaging narrative, the campaign will showcase the island’s natural beauty, diverse culture, and historical landmarks, inviting travellers to embark on a journey to this extraordinary destination.
Account director at Media Agency Group, Steven Crawley, added: “We’re delighted to work with St Helena to show cinema goers the beauty of this hidden gem of an island and raise the profile of St Helena to UK audiences.”
St Helena Tourism invites film enthusiasts, history buffs, and adventure seekers alike to explore the island’s hidden treasures, from the awe-inspiring landscapes to the historical sites that bear witness to Napoleon’s exile.
