Lyons Coffee UK has appointed Principles to create an online community.
The Leeds-based brand communications agency has been brought in to produce an engaging and interactive content strategy through organic and paid social, as well as community management.
It has also been appointed by car sales and finance firm, UCAN. Here its role will be develop the brand, accelerate performance marketing activity and broaden the reach of the business.
This will be done by introducing new media channels.
“We’re absolutely delighted to be working alongside three fantastic brands and supporting them with their creative strategies,” said Liz Bryne, Client Services Director at Principles agency.
“We understand the real challenges faced by the businesses and are able to draw on our vast experience in creating memorable campaigns and building unforgettable brands.”
