Love has developed a new Summer campaign for Simply Be, based around people’s obsession with social media and uploading “stories”.
Add To Your Summer Story encourages people to fill their summer with “Simply Be stories”.
Shot on location in Los Angeles, the campaign will run across television, OOH and digital. There will also be influencer, experiential, PR and content support.
The campaign marks the end of Love’s 3 year collaboration with the brand. This has included 12 seasonal campaigns and the introduction of a clean new visual identity and logotype.
