Performance marketing agency Journey Further has been selected to supercharge Digital PR activity for UK fashion retailer Lounge.
The activity is designed to support Lounge.com’s organic performance, driving visibility and growth across key category pages, as well as supporting its wider PR and marketing efforts.
The appointment follows a pilot partnership which saw Journey Further transform Lounge’s organic strategy with a focus on attention-worthy moments and achieving authoritative, relevant coverage and links via a mix of PR tactics.
The team harnessed the power of Journey Further’s proprietary technology Salient, which leverages cutting-edge natural language processing to take the guesswork out of optimisation. From March to July, Lounge saw an average relevancy uplift score for lingerie target keywords of +223%.
Katheryn Watson, head of PR, Journey Further said: “The Digital PR landscape for fashion & retail clients can often be tricky, with mass affiliate schemes to consider. It’s not always easy to navigate a strategy that respects these schemes whilst achieving clean, SEO-friendly link building. We are excited to be extending our relationship with Lounge to continue to build on their bespoke digital PR strategy, utilising our useful proprietary tech Salient, to maximise value in this traditionally complex space.”
Alec Ranford, head of SEO at Lounge added: “Since partnering with Journey Further we’ve quickly been able to implement a successful Digital PR strategy that leverages their wealth of experience to close the link gap between our competitors and ourselves. Further to this, the Journey Further team truly feels like an extension of our own. We’ve loved working with them through the pilot period, and look forward to future successes with them.”
