Meanwhile has bolstered its creative team with the arrival of Cat Burrell from Leo Burnett London.
Burrell’s design experience to date has seen her work on brands such as Kellogg’s, TUI, Premier Inn and McDonalds, which has been recognised by both Creative Circle and the Campaign Big Awards. She has also worked at IMA-Home and Virgin.
Burrell, a native Northerner who is ending her self-imposed exile in the smoke with the move, said: “Moving back up north after being in London for so many years, I was nervous to make the leap, but it was obvious from the get-go that Meanwhile believe that good creativity has no postcode.
“They’re a ridiculously talented bunch of people, all incredibly kind and they make a mean cup of tea. Which is arguably just as important as the other two attributes. I can’t wait to get stuck in. And for a thousand more Yorkshire Teas.”
Meanwhile CCO and founder Tim Jones added: “Cat has been on our radar for a while, so we’re obviously absolutely thrilled that she chose to come and join us here at Meanwhile. Cat is such an exciting talent, a brilliant creative and offers our clients something totally different to the talent we’ve already brought onboard. We can’t wait for her to get started.”
Burrell will report into Meanwhile’s BAFTA-winning creative directors Rachel Miles and Michael Tsim, who joined from BBC Creative in 2023.
The new hire joins at a busy time for her new employer. The agency recently launched this year’s Red Nose designs for Comic Relief, the “A Supermarket. For Travel. Obviously” campaign for TravelSupermarket, and a continuation of campaigns for Coventry Building Society and Chester Zoo. It has also planted a rare Northern flag on the map, aka shortlist, for Campaign’s Agency of the Year Awards, with winners to be announced in March.
