M&S Bank has revealed the new branding for the Liverpool Arena, following its naming rights deal last year.
“It’s absolutely fantastic to start 2019 with the launch of the M&S Bank Arena – we’re incredibly proud to be the official naming partner of Liverpool’s top venue for music, sport, comedy and family entertainment and it’s a really proud moment for us to see the rebrand complete across the entire venue,” said Sue Fox, CEO of M&S Bank.
Liverpool Echo, which previously held the naming rights is continuing its 10 year partnership with the venue, as a “key business partner.”
“Last year we celebrated the arena’s 10th birthday and the next decade is going to be equally significant as we develop the programme, working closely with M&S Bank, a major brand that shares our ambitions for establishing the venue on a truly national and international scale,” added Bob Prattey, CEO of The ACC Liverpool Group, which includes the M&S Bank Arena.
