Liverpool has revealed its latest financial results this morning, covering an “unprecedented” time for the club.
The figures include the Covid pandemic, its 19th league title and also the new shirt sponsorship with Nike, which led to “record-breaking” kit sales.
Covid had a “significant” impact on its match day revenue, which fell nearly 95%, however, its media revenue was up £64.5m, to £266.1m – this was due to the prolonged 2019-2020 Premier League season. Commercial revenue was fairly flat, increasing just £0.2m to £217.6m – new partnerships included Nike, Expedia, Amazon, Quorn and SC Johnson. Mobile transactions increased by 89% on its online retail store.
Overall revenue fell £3m, to £487m, while loss before tax fell by £41.5m, to £4.8m.
“These latest results demonstrate the significant financial impact of the global COVID pandemic, which affected all areas of the business,” stated Andy Hughes, LFC’s Managing Director
“We have worked really hard these past years to get us into a really strong and sustainable financial position. Despite navigating through a very challenging and uncertain period, overall revenue remained flat, demonstrating the underlying financial strength of the business.
“It’s been an unprecedented time on and off the pitch. Our men’s team winning our 19th league title was a truly fantastic achievement, but not having supporters in the stadium to share the moment was not how we wanted it to be.”
Online it became the most engaged club in the Premier League, with 1.43bn engagements across all social channels. In total it has more than 100m followers, with 30m on Instagram, 20m on Twitter and more than 4m on TikTok.
