The films’s stars include the songwriters behind the chants of support for their beloved team, a Malaysian fan who gets up at 3am to watch Champions League matches, and who describes the Malay fanbase who gather at a bar to watch the game together, simulating being together at an actual game.
More fan stories include an outpouring of love for Samia Hyypia, the rise of the women’s team, and the fans who planted an LFC flag at the top of Mount Kilamanjaro in 2005, when the club won the Champions League.Louise Bach, Global Sponsorship Director, Carlsberg said:“You will find Liverpool FC fans in literally all corners of the world and as an audience they are highly engaged. With this campaign, we are celebrating our partnership from all angles and highlighting what great partnerships really are.”
Lukas Lund, creative director at Worth Your While added: “Most content series simply interview the celebrity or influencer. Because this platform is all about Carlsberg celebrating the fans, we decided to turn the tables on the standard interview format, and have our Liverpool FC legends interview the fans instead. Not only did we make some fresh compelling content, we also gave the fans an experience they’ll remember forever.”
The films are running on Carlsberg’s global platforms and also on Liverpool FC’s digital platforms across the world, making the content available in all 26 markets which are participating in the celebration of the 30 years partnership, where the limited edition 30 year cans are available: Australia, Bosnia, Bulgaria, Cambodia, Canada, China, Croatia, Denmark, Germany, Greece, Hong Kong SAR, Hungary, Iceland, India, Israel, Japan, Laos, Malaysia, Myanmar, Poland, Serbia, Singapore, South Korea, UAE, Ukraine, and USA.
Only the most cynical opposing fan would draw attention to the fact that the list suggests the cans are prevalent in locations like Malaysia and Scandinavia, yet sparse in the UK.
