Liverpool FC has signed a multi-year partnership with Japan Airlines.
The deal, which is for both its men’s and women’s teams will see the brand become its official airline partner.
“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most-storied football clubs with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences,” stated Ben Latty, Chief Commercial Officer at LFC.
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”
Japan Airlines will also work with the club’s LFC Foundation on community initiatives around the world.
“This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world,” added Junko Sakihara, Deputy Senior Vice-President – Customer Experience at Japan Airlines.
“We feel incredibly fortunate to be embarking on this exciting journey with Liverpool FC and LFC Foundation.”
The first campaigns will start next month, with the airline supporting a youth football clinic in conjunction with LFC’s international pre-season match held in Philadelphia on the USA east coast.
Supporters will have the chance to win match tickets, signed memorabilia and a trip to Liverpool through fan promotions.
