Liverpool comedy, G’Wed is ITV’s biggest sitcom launch since 2020 and is ITV2’s second most popular show, after Love Island.
The comedy, which first aired in February has been streamed 4.9m times, meaning it’s ITVX’s most-watched comedy since Changing Ends.
“It’s amazing to see the success of G’wed across ITVX and the linear channels, a true testament to the new talent involved, the hugely talented cast, excellent authentic writing by Danny Kenny and expertly executive produced by Mario Stylianides,” said Nana Hughes, Head of Comedy ITV.
“I’m thrilled that G’wed has found a home at ITV and that the comedy resonated with our audience.”
Set in Liverpool and filmed entirely on location, G’wed features a cast of fresh, young local talent alongside established actors.
“This truly was a labour of love for everybody involved in the production of the show, so for it to connect with such a large and broad audience is something we are immensely proud of,” added Mario Stylianides, Executive Producer at Golden Path Productions.
“For a first-time writer and cast to hit the heights that they did is extraordinary. A massive thank you to Nana Hughes and Kevin Lygo at ITV for believing in us right from the very start, guiding us to make the show better and giving us the freedom to realise Danny’s vision for the project.”
The series is produced by Golden Path Productions and written by Liverpool native Danny Kenny.
