Liverpool agency OneMay has teamed up with Horlicks Kids & Lucasfilm’s new Disney+ series Star Wars: Skeleton Crew on the ‘Moments out of this World’ campaign for the drinks brand.
Rebekha White, brand manager at Aimia Foods, manufacturers of Horlicks, said: “We are thrilled to be launching Horlicks Kids with a collaboration with Star Wars: Skeleton Crew. Chocoland has been designed to inspire imaginations and fuel adventures alongside creating moments that matter for families. With the launch of Star Wars: Skeleton Crew, a series which follows four kids on an adventure across the galaxy, families can explore these two exciting galaxies together in ‘moments out of this world’ this festive season.”
Martin Porter, co-founder, OneMay added: “We’ve had a really strong year, and a particularly busy Q4. Working with two iconic, household names on such a significant campaign has been a fantastic way to close out 2024. It’s a testament to the team’s dedication and hard work since we launched less than two years ago.”
The three-month campaign includes in-store activation, digital out of home, influencer partnerships, digital content and paid social campaigns.
