Games developer Ripstone has appointed Liverpool’s Amore Digital to lead paid search and social activity for the release of poker simulation game Poker Club.
The campaign will focus on generating engagement surrounding the launch, as well as motivating the community to join and play across search and social, particularly Reddit’s emerging advertising platform.
“Poker Club is the ultimate poker experience, offering players a highly immersive social experience,” says Hollie Pattison, PR & Marketing Manager at Ripstone.
“Amore Digital’s clear understanding of our target audience as well as their fantastic results on previous campaigns made them a clear choice for the Poker Club launch.”
Ted Parry, Managing Director at Amore Digital, said the agency was “ecstatic” to win the brief.
