Little Motel and Few and Far get animated to help Leeds homeless charity St George’s Crypt

The video highlights the diverse range of services and partnerships offered by St. George’s Crypt, showcasing its ability to empower individuals to regain their independence.

Colin Grist, creative director at Few and Far, said: “We work closely with The Crypt already and when they came to us to help raise more awareness of their Pathway, we jumped at the opportunity. We know how integral The Pathway is to the organisation and to those it helps – but we always felt that more could be done to explain it, so the opportunity to do more with it and to highlight how it can work for people from any and all backgrounds really inspired us to do something different.”

“Our interactive piece tells the story of Peggy, a character we created who begins her journey on The Pathway after becoming homeless due to a job redundancy. The experience follows her as she makes her own path through the Crypt on her way from living on the streets of Leeds to getting her life back on track with the help of the Crypt and its staff. Although Peggy is a character we’ve created for this experience, her story is very real. St. George’s Crypt helps thousands of people just like Peggy every year.”

Matt Cochrane, studio director at Little Motel added: “We love helping people who make a positive impact on their communities. So, it’s a privilege to be able to work with such an iconic local charity like St George’s Crypt.

“Collaborating with fellow Dock Street residents Few and Far, we developed a campaign showing how their clients develop and move through the Crypt’s services. As the project progressed, it was brilliant to be able to pull together a range of assets that St George’s Crypt will be able to use again and again to support the amazing work they do.”

The animation is now live on the charity’s website, marking a significant milestone in St. George’s Crypt’s mission to transform lives. The launch will be accompanied by extensive coverage across the charity’s various social media platforms.