Accord has hired Mark Lewsey as head of marketing.
Lewsey brings 24 years of marketing experience in the travel, leisure and hospitality industry.
Prior to joining Accord – which has offices in Manchester, London and Devon – he worked as director of marketing for luxury 5-star hotels including Corinthia Hotel London and Hotel Café Royal.
His earlier career included notable positions within the cruise, tour operating, travel solutions and airline sectors.
In his new role, Lewsey is responsible for expanding the programme of marketing and communication initiatives within Accord’s specialist sectors of travel and tourism, charity, over-50s and recruitment marketing.
Lewsey said: “I look forward to leveraging my 30 years’ experience in the travel and tourism sector to devise and deliver an innovative communications strategy that will firmly position Accord as a proudly independent, award-winning agency.”
Accord CEO Sally Winfield added: “Mark brings with him an impressive level of marketing expertise, a wealth of new ideas and – most importantly – a real determination for driving success across all facets of our business.”
