Leith has been appointed as the creative agency for both Mr Vegas, the UK online casino site, and MegaRiches, a new casino brand, following a competitive pitch.
The Edinburgh and Manchester-based agency will cover all aspects of Mr Vegas’ advertising in a new partnership which will see the first new work appear in September.
Mr Vegas, owned and operated by the Malta-based company Videoslots Limited, has rapidly risen to become one of the UK’s most popular online casino sites, offering over 5000 games to choose from.
Leith will also work on the launch of MegaRiches, a brand-new offering from Videoslots in the UK market.
The wins come off the back of Leith being selected by East Midlands Railway to work on the Luton Airport Express in July.
Marco Trucco, chief marketing officer at Videoslots said: “It really was no gamble at all to choose to work with Leith as our creative partners. Their ability to create a buzz and excitement around brands of all kinds sees them as the perfect agency for Mr Vegas to continue to shake up a crowded industry and to help launch MegaRiches in the UK.”
Ed Brooke, executive partner at Leith, added: “We’re incredibly excited to launch MegaRiches and to be working with such a bold and exciting brand as Mr Vegas, and we can’t wait for you to see the first fruits of our relationship. In a sea of Vegas’s, we can’t wait to make Mr Vegas THE Vegas site to visit.”
