Leith is behind the latest character aiming to storm commercial breaks and add some Vegas neon to viewers’ lives.
In a new UK-wide 30-second TV ad campaign, Mr Vegas represents the online casino site which offers players the chance to play thousands of games and enjoy the thrill of the City that Never Sleeps from the comfort of home, or wherever else you may find yourself.
There is an enormous amount of choice when it comes to online casinos and many of them feature ‘Vegas’ in the name but Mr Vegas is out to convince viewers there is only one Mr Vegas.
The ad opens in a sleepy traditional British cafe when a woman looks up from her coffee to exclaim, “It’s Mr Vegas!”. Indeed it is, and we are introduced to the bejewelled and bedazzled Mr Vegas, issuing his signature battle cry of “Wooooooah Mr Vegas” on the off-chance you hadn’t spotted him in his gold-trimmed get-up, medallion and belt-buckle which proclaims, “Uhh!”
With a thrust of his hips, the woman is magically clad in a glitzy Roman gladiator outfit; a passing waiter is transformed into a kitsch cowboy with a plate overflowing with an entirely different kind of chips, and a diner quietly reading his paper finds himself as a feather-topped glittery dancing girl.
The Mr Vegas whirlwind visit concludes with the tagline, “Give your day some uhh” and details of how you too can “get the only true Vegas experience from your home.”
Part Sin City, part Benidorm, the new ad is directed by Sye Allen for Leith Studios and is produced by Amber Hooker and Jennifer Howells. Media planning and buying was handled by All Response Media.
Marco Trucco, CMO of Videoslots, the gaming company operating the Mr Vegas brand said: “We wanted to bring our brand Mr Vegas to life with a character that would capture everyone’s attention. We briefed this idea to Leith and they delivered way more than that! We’re sure the new Mr Vegas ad will bring a moment of extra fun for TV audiences, just like our website where you can choose among thousands of games and win, just like in Vegas.”
Ed Brooke, executive partner at Edinburgh and Manchester-based Leith added: “With a name and brand like Mr Vegas, we couldn’t wait to bring him to life, and we think that audiences will love our jazzy, joyous representation of the home of bright lights and magical experiences. There may be many websites and apps with Vegas in the title, but we’re sure you’ll remember there’s only one Mr Vegas…uhh!”
