Leeds United is set to unveil an “exciting new look” for its Elland Road ground after a summer of building and design work.
The club has been working closely with Leeds agency Works and will unveil the rebrand at its home game with Preston North End on Saturday 12th August.
The work follows chairman Andrea Radrizzani’s purchase of the stadium for around £20m last month – the club had sold it back in 2004 during its financial crisis.
The inside of the West Stand, dressing rooms and hospitality suites in the East Stand are all undergoing changes and new creative has been designed to dress the front of the East Stand, South Stand and the North-East corner of the ground. The new creative concepts feature legends from the club’s prestigious past as well as current day heroes.
Managing director Angus Kinnear said: “Whilst we’re building for sustainable success with our key focus remaining on sensible financial management, we knew we wanted to give back to the fans as well.
“We felt it was important that our home should honour our heritage, celebrate our first team squad and make loyal and passionate fans proud on matchdays.”
The club said that some of the developments are still subject to planning permission.
The Works, a team of dedicated designers, motion and digital specialists, has considerable sports experience working with the likes of FIFA, UEFA, the NBA and IAAF.
