Leeds engineering consultancy JPG Group has agreed a multi-year deal to join the Leeds United Community Partnership.
Established in Leeds more than 36 years ago, with its headquarters just a short distance from Elland Road, JPG agreed the deal as part of its commitment to local community engagement and ongoing support to the championship club’s journey.
Operated by sports rights specialist Eleven Sports Media, the Community Partner Programme delivers unique brand engagement, activation, and growth opportunities for small and medium-sized businesses across the region, in association with Leeds United FC.
Chris Harding, managing director at JPG Group said: “We are delighted to sign up to the Leeds United Community Partnership, not least because of our long-standing local presence, but also due to our own fan base within the company. Whilst supporting Leeds United as a club we are also gaining fantastic exposure through digital branding around the stadium and online.
“It is a real pleasure for us to be able to connect at this level with Leeds United, aligning our brand with all of the sporting, community engagement, and ethical values that the club stands for.”
Social responsibility and community engagement are important to JPG, which is already committed to and actively involved with other local initiatives including The Yorkshire Childrens Charity, Leeds Community Foundation and St George’s Crypt.
Established in 1988, JPG currently employs 45 people within its Leeds headquarters and provides civil and structural engineering consultancy services for clients throughout the UK. Key Yorkshire projects include Wakefield 515, the Advanced Manufacturing Park in Rotherham, Skelton Gate in Leeds, and Gateway 36 in Barnsley.