Leeds United have extended their partnership with consumer electronics and home appliance brand Hisense for a further three years.
The extended partnership will see Hisense, who have their UK headquarters in Leeds, continue as an Official Partner of the club, having first linked up with the Whites during the 2020/21 season.
Hisense branding will remain on the iconic Jack Charlton East Stand during the three-year deal, after they handed over the branding rights in honour of the late Leeds United legend in 2020.
Working closely alongside the team at Hisense, Leeds United will lead on various brand activations to help increase brand awareness and develop exclusive offers for supporters across a wide range of Hisense products.
Through the partnership, a LUTV app will also be launched onto the Hisense VIDAA Smart TV platform, providing fans with easier access to Leeds United-related content. There will also be further Hisense product integrations at both Elland Road and Thorp Arch Training Ground throughout the tenure of the partnership.
Arun Bhatoye, head of marketing for Hisense UK, said: “Leeds United is a very special football team and we’re incredibly proud to extend our partnership with a club that is at the heart of a vibrant and passionate community.
“This ongoing collaboration highlights our dedication to sports partnerships, especially following the success of UEFA EURO 2024, where Hisense was an official partner. It also presents a fantastic opportunity to connect with fans in fresh and innovative ways – enhancing their viewing experience both in the stadium and at home.
“The club embodies passion, resilience, commitment to excellence and attention to detail – all things that resonate directly with Hisense across our range of categories – from refrigeration through to 100” premium Mini LED TVs.”
Morrie Eisenberg, chief operating officer at Leeds United, added: “We are delighted to see Hisense extend their partnership with the club for another three years. Alongside their high-profile branding on the Jack Charlton East Stand, the club are excited to work closely with Hisense on more partner activations and other brand awareness campaigns to help support their growth.
“Hisense is a world-renowned brand in the electronics and home appliance sphere, and we are thrilled to help maintain their strong connection to football. We’re looking forward to continuing our journey alongside them.”
