Brand consultancy Propaganda has revealed a brand film titled Enabling Retail created for logistics provider Clipper, as the brand celebrates its 30th anniversary.
Enabling Retail celebrates Clipper’s retail proposition and encourages retailers to “adapt and rethink what’s possible”. Campaign creation was led by Propaganda’s creative duo, Lee Bennett and Oliver Meech.
The video was made with Director Mark Ingham, along with Manchester-based Chief Productions, blending live action sequences with CGI.
Lee Bennett, Creative Director, said: ‘‘To mark such an occasion we paid homage to the iconic winged horse, Pegasus, synonymous with Clipper’s brand identity. By bringing the magical creature to life, the film depicts Clipper’s omnipresence in retail.’’
Richard McMurrough, Director at Propaganda, added: “The film is a celebration of the transformative journey that Clipper has taken over the last 30 years to become a leading player in retail logistics.
“It perfectly captures and expresses their unique proposition of agility matched by ability, which has been central to how they have consistently innovated in their field and can now justifiably claim to ‘Enable Retail’.”
