Leeds-based nutrition brand PhD has launched a strategic partnership with Manchester agency SOWN.
The focus will be on driving awareness of PhD’s SMART product range, with a cross-channel campaign rooted in social media.
PhD Nutrition founder and Managing Director Jason Rickaby said: “PhD is an extremely ambitious brand, delivering Smart Performance Nutrition to the gym goer and active individual with everyday performance goals.
“A large portion of our product fans and users, both existing and new, live on digital and social media so we are extremely excited to begin focussed awareness building and influencer campaigns with the team at SOWN.”
Rachel Goalby, Director of SOWN Agency, added: “PhD have a compelling brand proposition, they’re willing to take risks and ready take the perception of the sports nutrition industry to the next level.
“It’s always exciting to work with a brand that is open to challenging the status quo in smart and creative ways. We are looking forward to working with them on building their brand and implementing dynamic campaigns to help grow their online presence.”
