Leeds digital agency Numiko has launched a new website for The Children’s Society.
The agency won a competitive pitch process in April 2020 to redesign and rebuild the charity’s website and a key creative challenge was to differentiate the charity using new brand positioning.
The project is the first visualisation of the charity’s ambitious 10-year plan to ‘overturn the damaging decline in children’s well-being and set a path for long-lasting growth, by 2030’.
Chief Executive Mark Russell, who joined The Children’s Society in August last year, said: “We need people to join us in this fight, we need partners and we need supporters.
“Our new website is designed to inspire a new generation of people who want to join us in building a society for all children. It amplifies young people’s voices and their stories of hope.
“Our design is simple and easy to use so everyone can play their part in restoring young people’s hope when it’s threatened by neglect, abuse or exploitation.”
The new website utilises modern techniques to focus on motion and storytelling and is powered by Drupal.
David Eccles, founder of Numiko, said: “This was an extraordinary team effort between the teams at Numiko and The Children’s Society, who, due to Covid, have never actually met.
“The new website puts the charity in a strong position to raise their profile and build their supporter base. In times like this, it’s more important than ever that young people’s voices are heard, and we build a society they deserve.
“This is exactly the type of project that we at Numiko team love to work on – websites that matter.”
